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Oliver Buchannon
Simon Ooley

Building the best tools/process/frameworks so we can always be closing.

 Pricing Use Cases for AI

Sep 9, 2025

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5 min read

Pricing Use Cases for AI

Actionable Frameworks and Next Steps

Simon Ooley
Simon Ooley
 How Pricing Complexity Has Shifted to Use Case Complexity

Sep 2, 2025

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5 min read

How Pricing Complexity Has Shifted to Use Case Complexity

Actionable Frameworks and Next Steps

Simon Ooley
Simon Ooley
 Value-Backed Selling with Clear ROI

Aug 26, 2025

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5 min read

Value-Backed Selling with Clear ROI

Actionable Frameworks and Next Steps

Simon Ooley
Simon Ooley
 How Use Case Based Sales Drives Happy Customer Success

Aug 19, 2025

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5 min read

How Use Case Based Sales Drives Happy Customer Success

Actionable Frameworks and Next Steps

Simon Ooley
Simon Ooley
Tangible Use Case ROI: Turning Features Into Metrics That Matter

Aug 12, 2025

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4 min read

Tangible Use Case ROI: Turning Features Into Metrics That Matter

Actionable Frameworks and Next Steps

Simon Ooley
Simon Ooley
Priority + Use Case = Execution

Aug 5, 2025

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5 min read

Priority + Use Case = Execution

A new way to approach B2B Sales

Simon Ooley
Simon Ooley
What Is Your Token Actually Worth?

Jul 29, 2025

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3 min read

What Is Your Token Actually Worth?

Actionable Frameworks and Next Steps

Simon Ooley
Simon Ooley
The Modern Sales Shift: From Product Features to Use Case Outcomes

Jul 22, 2025

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4 min read

The Modern Sales Shift: From Product Features to Use Case Outcomes

Actionable Frameworks and Next Steps

Simon Ooley
Simon Ooley

Designed to Sell Series

Designed to Sell: Part 8/8

Jul 15, 2025

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6 min read

Designed to Sell: Part 8/8

Actionable Frameworks and Next Steps

Simon Ooley
Simon Ooley

Designed to Sell Series

Designed to Sell: Part 7/8

Jul 8, 2025

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9 min read

Designed to Sell: Part 7/8

Case Studies and Real-World Examples

Simon Ooley
Simon Ooley

Designed to Sell Series

Designed to Sell: Part 6/8

Jul 1, 2025

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8 min read

Designed to Sell: Part 6/8

Common Pitfalls and How to Avoid Them

Simon Ooley
Simon Ooley
Designed to Sell: Part 5/8

Jun 24, 2025

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8 min read

Designed to Sell: Part 5/8

Building a Pricing Strategy That Scales

Simon Ooley
Simon Ooley

Designed to Sell Series

Designed to Sell: Part 4/8

Jun 17, 2025

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9 min read

Designed to Sell: Part 4/8

Pricing for Sales Success

Simon Ooley
Simon Ooley

Designed to Sell Series

Designed to Sell: Part 3/8

Jun 10, 2025

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9 min read

Designed to Sell: Part 3/8

The Psychology of Pricing

Simon Ooley
Simon Ooley

Designed to Sell Series

Designed to Sell: Part 2/8

Jun 3, 2025

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8 min read

Designed to Sell: Part 2/8

Core Pricing Strategies for B2B SaaS

Simon Ooley
Simon Ooley

Designed to Sell Series

Designed to Sell: Part 1/8

May 27, 2025

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6 min read

Designed to Sell: Part 1/8

Unpacks the art and science of B2B SaaS pricing.

Simon Ooley
Simon Ooley
The Discount Cliff: Own Your Price Floor, Protect Your Margin

May 20, 2025

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4 min read

The Discount Cliff: Own Your Price Floor, Protect Your Margin

Simon Ooley
Simon Ooley
Accelerating Deal Cycles: Tactics to Speed Up Slow Sales

May 13, 2025

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3 min read

Accelerating Deal Cycles: Tactics to Speed Up Slow Sales

Simon Ooley
Simon Ooley
Value > Price: Negotiation Strategies Beyond Discounting

May 6, 2025

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3 min read

Value > Price: Negotiation Strategies Beyond Discounting

Simon Ooley
Simon Ooley
How to Build Authentic Urgency (No Cheap Gimmicks Allowed)

Mar 18, 2025

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4 min read

How to Build Authentic Urgency (No Cheap Gimmicks Allowed)

Simon Ooley
Simon Ooley
The Pricing Thermometer: How to Heat Up Your B2B Pricing Conversations

Mar 11, 2025

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11 min read

The Pricing Thermometer: How to Heat Up Your B2B Pricing Conversations

Simon Ooley
Simon Ooley
“No Budget” Doesn’t Have to Mean “No Deal.”

Mar 4, 2025

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2 min read

“No Budget” Doesn’t Have to Mean “No Deal.”

Simon Ooley
Simon Ooley
Close with Confidence: No Last-Minute Surprises

Feb 25, 2025

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3 min read

Close with Confidence: No Last-Minute Surprises

Simon Ooley
Simon Ooley
Conquer Multi-Stakeholder Chaos: 4 Tactics for B2B Deals

Feb 18, 2025

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3 min read

Conquer Multi-Stakeholder Chaos: 4 Tactics for B2B Deals

Simon Ooley
Simon Ooley
The Give-Get List: Stop showing up without a game plan.

Feb 11, 2025

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4 min read

The Give-Get List: Stop showing up without a game plan.

Simon Ooley
Simon Ooley
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